Copywriting Tips: How to Market Benefits vs Features

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly understand it.  Not surprisingly, it’s […]

The Art of the Upsell

You’ve filled your funnel and you’re starting to see a steady stream of new clients in your business. Congrats! That’s a great start to building a rock-solid business you love. However, the work doesn’t end with that first sale. In fact, it’s just beginning. Your next job is to continue to make offers (and sales) […]

10 Tips for Marketing Your Business with Facebook Advertising

Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum […]

Top 10 Email Marketing Mistakes

Despite the emergence of other marketing strategies, email marketing is still the most effective form of marketing and gets you the biggest bang for your buck. It allows you to connect with your target market, build relationships, and achieve a closeness that is unheard of with other marketing methods. However, there is a right way […]

Sales Funnel Success

Sales Funnel Success

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means […]