7 Ways Online Customer Reviews Help You Get More Customers

7 Ways Online Customer Reviews Help You Get More Customers

Online customer reviews from places like Yelp!, Facebook and Google Reviews are becoming increasingly important for service businesses that work with local clients. Consistently positive customer reviews offer great potential for transforming any business into a hub of activity. Reviews are actively sought out by prospective customers who are seeking new service providers, and these […]

Copywriting Tips: How to Market Benefits vs Features

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly understand it.  Not surprisingly, it’s […]

The Art of the Upsell

You’ve filled your funnel and you’re starting to see a steady stream of new clients in your business. Congrats! That’s a great start to building a rock-solid business you love. However, the work doesn’t end with that first sale. In fact, it’s just beginning. Your next job is to continue to make offers (and sales) […]

10 Tips for Marketing Your Business with Facebook Advertising

Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum […]

Top 10 Email Marketing Mistakes

Despite the emergence of other marketing strategies, email marketing is still the most effective form of marketing and gets you the biggest bang for your buck. It allows you to connect with your target market, build relationships, and achieve a closeness that is unheard of with other marketing methods. However, there is a right way […]