Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for the training that they are doing. Or, if you are doing training or consulting, you may be asked if you’ll train others to be a trainer using your system.
This is the perfect opportunity for you to consider licensing your content or program. You’ve only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a result.
Here are some issues to think about as you consider licensing your content to others:
In the process of drafting your licensing agreement, I would strongly encourage you to hire an intellectual property attorney who has experience in licensing products or programs. S/he will tell you where the holes are in your agreement, and make suggestions for other issues you need to consider.
Licensing your programs or products is a great way to get the word out about what you do, and have others (your licensees) pay you for the privilege of distributing your info around the globe. Take a look at your products and services with a discerning eye. Which of them could you license to others today?
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.