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Archive Monthly Archives: October 2020

How to Market Benefits vs Features

Do you really understand the concepts of benefits vs features? One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits

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10 Steps to Creating Your Online Business Disaster Plan

Being ready to implement my business disaster plan has become second nature to me, unfortunately. I’m an evacuee of Hurricane Rita in 2005 and  Hurricane Ike in 2008,  and sheltered in place in 2007

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