Trust me, it doesn’t just seem like everyone you know has one of the following — an iPhone, BlackBerry, or Android. They really do — fifty million people in the United States, in fact, own a smartphone, according to comScore statistics. Mobile devices are definitely changing the way we view and interact with information. Since I purchased my iPhone, I’ve got access to information in ways I never dreamed of. And, if you don’t think you have mobile visitors, check your Google Analytics results under Visitors — you may be surprised to discover how many mobile visitors have checked out your site.
So, what does this mean if you’re a business owner with a web site? Most people think that their mobile web site should be a carbon-copy of their regular site. Nothing could be further from the truth. While you can view almost any site from a smartphone, reading it and finding what you need is an entirely different story.
What do you need to consider as you design your mobile site and your mobile experience for your site visitors? Here are the 5 essential features that every mobile web site needs:
1.Determine your mobile magnets. Put yourself in the head of your visitor. What is the most critical information that a visitor might be seeking on her mobile device? Typically, a mobile user is seeking one (or more) of 7 things:
If you’re a retail establishment, it might be your phone number, directions, or hours of operation. If you’re a service provider, it might be a discount coupon or a short video describing your services or offering a free consultation. Determine what pieces of information from your site would best serve your mobile visitor.
3. Simple Navigation. Don’t make your mobile user dig through layers and layers of navigation to find the info that she needs. Provide a simple navigational layout, making the most important info available at the top of the home page.
4. Detect mobile vs desktop. There is a simple piece of code that can be placed on your regular site to redirect a mobile user to the mobile version of your site. You will need to design (or have designed) a separate mobile web site to make this code work. In fact, you may want to purchase the .mobi version of your domain name now while it’s still available.
5. Visibility on any smartphone. Test your mobile web site to ensure that it is clearly visible and everything works on as many mobile phones as possible. There are simulation sites for the major brands of smartphones on which you can test your mobile site to ensure that everything works as it should.
Take Action Strategy
The day of mobile web sites has arrived — don’t make a trip to visit your site painful for your mobile visitors. Determine exactly what they might be seeking when landing on a site like yours, and design your mobile site accordingly to provide just the right information.
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Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.