The world of marketing can be a challenging and confusing place, so getting things right isn’t always easy. This is especially true since a new marketing strategy, tool, or tactic comes out almost daily, and it’s easy to be overwhelmed.
Each of these is competing for your attention and focus, and if you have no idea what works for your business, you are constantly trying new things (and failing) with your marketing. To successfully market your business, it is necessary to have a clear strategy and take consistent action on a regular basis.
If you’re looking to take your marketing to the next level and accelerate your business growth, here are five common marketing mistakes to avoid…
- Having no strategy
Perhaps the biggest mistake businesses make when it comes to marketing is having no clear strategy in place. It’s simply not enough to create a website, throw up a Facebook page and then just hope for the best.
To be successful, businesses need to get clear on what they want to achieve with their marketing efforts and then put together a realistic plan for achieving their goals. Don’t attempt to do anything without first knowing WHY you are doing it and WHAT you want to achieve.
- Trying to do everything
Many businesses try to take advantage of all the opportunities marketing offers without firstly prioritizing what would work best for their individual business. It is much better to start small, find out what works and then expand your strategy from there.
In addition, it is a big mistake to try and do everything yourself. Don’t be afraid to outsource tasks or partner with an experienced marketing freelancer or agency (if you can afford to).
- Not taking consistent action
A big mistake many people make with marketing is not taking consistent action. You only have to look at the number of dormant company Facebook pages or out-dated websites to see that this is true. It’s not enough to do some marketing for a few weeks and then expect to see successful results. You really need to take consistent action over the long-term.
- Putting out poor quality content
If you are engaging with content marketing (and you really should be!), always make sure that the content you are putting out is actually relevant and useful to your target audience. Many businesses think that “content marketing” means making a blog post that contains one “useful” tip and then rambles off into a long, boring sales letter. Make sure that the content you put out is of good quality and engages your audience.
- Not tracking your efforts
To be successful with marketing, you need to constantly track your results so that you can refine and improve on your strategy over time. If you don’t track your results, how will you know when you’ve achieved your goal?
Take the marketing temperature in your business and determine if you are making any of these mistakes. Focus on correcting any of the mistakes you are making, and you’ll be ahead of most of your competitors in your industry.