Marketing your business requires sustained and consistent action, which also means that it can sometimes be rather difficult to stay completely focused and on-track with your efforts. Making a commitment to market their business each day is one of the toughest things most business owners face. When it’s a toss-up between marketing and servicing current clients, current clients usually win, no contest.
If you’re starting to find that focus and commitment to your business marketing are becoming an issue, here are 5 tips to help you improve the situation.
1. Create a schedule
Create a schedule and then try to stick to it as closely as possible. Set a dedicated amount of time to market your business each day, say 30 minutes per day Monday-Friday. Then set a 4-week marketing goal of something you need to complete to move your business and your marketing forward. By getting in the mindset of having time each day to work on your goal, you will ensure that you doing everything necessary to stay on track with your marketing.
2. Do one thing at a time
Many people try to multitask and attempt to do everything at once. A much better idea is to focus on one goal at a time and keep working on that goal until it is completed. Completing the necessary tasks to complete one goal at a time is so much more effective than bouncing from goal to goal with no direction in mind.
3. Set realistic goals
It is important to be realistic in terms of your business marketing goals and objectives. Setting unrealistic targets will make you feel stressed and overwhelmed. This also creates a culture of negativity as targets start to become missed on a frequent basis.
4. Work in chunks
One of the best ways to improve focus and productivity is to set aside a specific amount of time to focus on your marketing each day. For larger goals, you will need to break them down into smaller tasks and set a realistic target date/time for the completion of each segment. Simply putting forth the time each day for your marketing will enable you to stay focused and feel a sense of accomplishment as each piece is completed.
5. Recognize when help is needed
Most people won’t hold themselves accountable. I can easily put aside my marketing tasks when the next shiny object comes along. However, while logically I know that’s a stupid thing to do, emotionally it feels good to go goof off and look at something else.
What I have found that works for me is being part of an accountability group where I have committed to devoting 30 minutes Monday-Friday for 4 weeks to achieve the four-week goal that I set in advance. When you are part of a small group that knows your goal and will support you through any ups and downs you may experience on the way to accomplishing that goal, the accountability part becomes a motivating (and somewhat addicting) kind of experience. And, plus, you don’t want to embarrass yourself in front of people!
Follow these 5 tips to help you polish your business marketing habits.