Now that everyone who owns a business seems to be building Facebook Pages (also known as Fan Pages, Like Pages, and Business Pages), the next inevitable dilemma that we face is what to do with those pages once they’re created and how to drive traffic there. I’ve seen companies popping up all over with offers of “1000 new Facebook Fans for $xx.” I’m not sure that type of strategy is reliable or even works.
What I’ve often seen business owners do, and what they’re encouraged to do, are three things: 1. Ask questions to promote discussion; 2. Hold contests; and 3. Offer regular discounts or coupons. None of those gets my attention as someone who is a “fan” of many Facebook pages, although sometimes I do check out the discounts or coupons.
However, recently I’ve been paying attention to what attracts me to fan pages. I am juggling many balls during the day, so any strategy to which I pay attention has to have a very high WIIFM (What’s In It For Me) factor to lure me away from the million other things I have to do.
Here are 5 unique ways I’ve seen others use to drive traffic to their Facebook pages:
1. Promotion Day: Consultant Biana Babinsky runs a monthly promotion day where she invites her list and followers to post info about their business and their Facebook page on her business page’s wall. It’s a great strategy — business owners love the opportunity to talk about themselves, and they get a little free promotion in the process.
2. Brag About Your Blog. Blogging expert Denise Wakeman invites her followers to brag about their blogs once a month on her business page. She is getting amazing results with this strategy, recently reporting over 300 shares when she wrote a follow up post about this strategy. She encourages business owners to come up with a clever hook that is all about them.
3. Speed Coaching. Internet marketing expert Ryan Lee recently let his followers know that he was on a plane to an event and would do speed coaching for them from his Facebook page. A number of people (me included) took him up on his offer, and we got our questions answered while he enjoyed his flight.
4. Virtual event checkins: I was on a teleclass recently with Online Business Coach George Kao, and he encouraged us to introduce ourselves and our businesses and interact with each other on his host’s (James Roche) Facebook page. It was a pretty cool experience, as I connected with some new folks and, in one case, with a current newsletter subscriber.
5. Host a Q&A day: I’ve watched Social Media Examiner do this every Friday, when they invite an expert on social marketing to be their guest and answer fan questions on their Facebook page.
Take Action Strategy
Don’t take the usual, boring route to engage your Facebook page fans. Take some time to think about what would really engage them, and implement that on a regular basis. Watch your fanbase grow, as well as your expertise and credibility.
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Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.