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Category Archives for Authority Marketing

How to Become the “Go-To” Person in Your Industry with a Magazine Tear Sheet

A magazine tear sheet is exactly what it sounds like — a sheet of paper torn from a magazine. Editors of print publications will send a tear sheet to a freelance writer that has had her work published

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YOU, The Authority: Top 7 Advantages of Being a Highly Paid Authority

There are a number of advantages to being the highly paid authority. Let’s begin by defining what an authority is. To some, it’s synonymous with being the expert, thought leader, or guru in

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Influencer Marketing: 7 Proven Ways to Become an Influencer in Your Industry

Influencer marketing is a form of marketing that has emerged over recent years, largely due to the influx of social media sites. Consumers of products are looking at fellow consumers as well as their favorite

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