Let’s begin by defining what an authority is. To some, it’s synonymous with being the expert, thought leader, or guru in your industry; the “smartest person in the room;” or people who are the very best at what they do. To others, it’s someone people listen to, take notice of, recommend to others, buy more readily from, or someone the media comes to when they want a quote or interview.
In my mind, an authority is someone who knows enough to help their customers and prospects with a particular problem and is willing to share that knowledge. I like to think of this as being an educator and advocate for your clients. I like to this of this as the occasion when you show others your Business Superpower. Wouldn’t you find it easier to talk about yourself as an educator and advocate for your clients, rather than the expert?
Why would you want to be an authority?
1. Create business and brand domination: This goes without saying, right? If you think of financial planner, you might immediately think of Suze Orman or David Bach. If you were to think about a medical doctor, Dr. Oz would probably come to mind. Once you’ve become the highly paid authority, you have name recognition when someone thinks of your industry.
2. Gain a huge edge over the competition. There’s no doubt about it. If both you and your competition are showing up on the first page of Google for certain search terms, the prize will go to the business that “appears to be everywhere,” or has a number of third-party citations, like from affiliates of ABC, NBC, CBS, CNN, or on YouTube or other blog or association sites. No longer is being on the first page of Google enough– you have to demonstrate your expertise once someone has found you.
3. Attract more quality clients who will pay you top dollar for your advice. Once others view you as the authority, your clients will value your advice more and be willing to pay top dollar for it.
4, Open more doors to bigger opportunities. Calls from radio and TV hosts, guest posting on popular blogs, keynoting a speech at a conference, and being asked to write articles for popular trade magazines are a few of the opportunities that will come your way as a highly paid authority.
5. Develop multiple streams of income from sharing your expertise. Multiple profit centers are a great way to leverage your expertise and into books, home study programs, ecourses, and high-end coaching or mentoring programs.
6. Become the hunted rather than the hunter. It’s nice when your prospects chase you down to work with them rather than the other way around. Authority lets you stop the client chase once and for all!
7. Create financial freedom where your biggest problem is saying no. When you become the well-known and highly paid authority, it’s much easier for you to pick and choose only the work that you truly want to do. And, if the opportunity doesn’t fit your needs or your schedule, you can say no without having to worry financially.
If you’re not yet well-known in your industry, start your journey to become a well-known authority. Once you have achieved highly paid authority status, your business will really take off!
I’ve got a very cool way for you to market your business superpower. All the details can be found here.
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.
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