Evergreen Lead Generation--It's Easier Than You Think!

Evergreen Lead Generation–It’s Easier Than You Think!

Does the term “evergreen lead generation” sound magical to you? As you know, generating new leads for your business is an important component of your business’s success. After all, if you don’t have prospects, you can’t keep a business open and running. However, most lead generation strategies have a major problem. Once you get leads, […]

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7 Ways to Increase Email Open Rates

7 Ways to Increase Email Open Rates

Everyone says that “the money is in the list,” but hardly anyone ever talks about what to do when you market to your list to get higher open rates with your email marketing.  I think you know that email marketing is an effective way to market your products, services, and information to your audience. However, […]

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Nine Creative Ways to Personalize Emails Beyond a Name

Nine Creative Ways to Personalize Emails Beyond a Name

Depending on the email marketing software you use, it’s important to learn all the features that it has so that you can use all of the ways to personalize emails to your advantage.  You might not even be aware of all the things your email marketing software is capable of doing for newsletter personalization. If […]

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Looking for Leads in All the Wrong Places?

Are You Looking for Leads in All the Wrong Places?

If you’re like most business owners, lead generation is something that keeps your business alive. A lead is considered to be someone who has in some way expressed interest in something you have for sale. If you look at lead generation as a sales funnel with the wide side at the top, it would look […]

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Influencer Marketing: 7 Strategies for Building Online Relationships with Industry VIPs

Influencer Marketing: 7 Strategies for Building Online Relationships with Industry VIPs

How can you use influencer marketing in your business? One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years and required an investment of much blood, sweat, and tears.  Ultimately, it wasn’t until […]

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