Category Archives for Branding

Brand Yourself With Your Story

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can, and you can brand yourself with your story. […]

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Clarifying Your Offerings for Bigger Profits

Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered […]

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You Are Your Brand

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your story. Your expertise. There was a time when branding meant a corporate-looking logo and a slick catalog, but in today’s marketplace, the real value is not in appearing to be a […]

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5 Steps to Discovering Your Niche Market

When you are just starting off any business, being a jack of all trades may seem like a good idea, but eventually you will realize that niche market is a far superior alternative. Instead of trying to cater to the entire market, you become a specialist in a very tiny niche. Focusing your efforts on […]

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How to Stand Out: Differentiate Your Business with Authenticity

I had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it […]

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