Clarifying Your Offerings for Bigger Profits

Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered […]

You Are Your Brand

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your story. Your expertise. There was a time when branding meant a corporate-looking logo and a slick catalog, but in today’s marketplace, the real value is not in appearing to be a […]