Category Archives for Copywriting

Copywriting Tips: How to Market Benefits vs Features

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though

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Writing a Headline: 7 Proven Headline Formula Strategies That Sell

Writing a headline seems pretty simple, doesn’t it? Just give your piece a title that tells what the story is about and you’re done.  However, if you want a headline that is compelling to

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Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template

Once you  have created an information product, you may think you’ve completed all of the hard work.  Unfortunately the most challenging piece of product creation is yet to come — the creation of

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Want more client conversions?

If you haven't already, there's still time to sign up for a groundbreaking marketing teleclass featuring Creative Marketing Coach Sue Painter  coming up on *Tuesday, August 18, 2009*. 

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