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Category Archives for Copywriting

Copywriting Tips: How to Market Benefits vs Features

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly understand it.  Not surprisingly, it’s […]

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Writing a Headline: 7 Proven Headline Formula Strategies That Sell

Writing a Headline: 7 Proven Headline Formula Strategies That Sell

Writing a headline seems pretty simple, doesn’t it? Just give your piece a title that tells what the story is about and you’re done.  However, if you want a headline that is compelling to your target market and makes them take action, a bit more work is involved. The very first step in writing a […]

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Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template

Once you  have created an information product, you may think you’ve completed all of the hard work.  Unfortunately the most challenging piece of product creation is yet to come — the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about […]

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Want more client conversions?

If you haven't already, there's still time to sign up for a groundbreaking marketing teleclass featuring Creative Marketing Coach Sue Painter  coming up on *Tuesday, August 18, 2009*.  It's called The 11 Most Crucial Emotional Triggers That Convert Prospects Into Customers. (In a hurry? Sign up for this complimentary call now at ) If you haven't […]

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