Top 10 Email Marketing Mistakes

Despite the emergence of other marketing strategies, email marketing is still the most effective form of marketing and gets you the biggest bang for your buck. It allows you to connect with your target market, build relationships, and achieve a closeness that is unheard of with other marketing methods. However, there is a right way […]

7 Internet Marketing Insights from Tom Antion’s ButtCamp 2016

7 Internet Marketing Insights from Tom Antion's ButtCamp 2016

This past weekend I spent all day Saturday at Tom Antion’s Virtual ButtCamp. Yes, you read that correctly.  He wanted to be different, and since his goal was to get butts in seats as well as teaching how to earn income while sitting on your butt, he decided to name this event ButtCamp rather than […]

Podcast Promotion: 7 Most Effective Ways to Leverage Your Podcast Interview or Media Appearance

If you are like many entrepreneurs, you see a media appearance on popular podcasts, radio or television as a one-time, finite event. Nothing could be further from the truth. Most broadcast media keep all episodes of a show online for a very long time. Just because the initial excitement of your interview or appearance has […]

Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways

One of the quickest ways to build your email marketing list is by creating an ethical bribe, or what I refer to as a client attraction device.  This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered […]