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Category Archives for Copywriting

Copywriting Tips: How to Market Benefits vs Features

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though

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Writing a Headline: 7 Proven Headline Formula Strategies That Sell

Writing a headline seems pretty simple, doesn’t it? Just give your piece a title that tells what the story is about and you’re done.  However, if you want a headline that is compelling to

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13-Step Foolproof Sales Letter Template

Once you have created an information product or a service to sell, now you have your next big job, which is creating your sales letter template. After putting together your product or service, the most

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Want more client conversions?

If you haven't already, there's still time to sign up for a groundbreaking marketing teleclass featuring Creative Marketing Coach Sue Painter  coming up on *Tuesday, August 18, 2009*. 

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