Today I found an interesting article in the Wall Street Journal about the ever-increasing importance of being found on Google. The article, You’re a Nobody Unless Your Name Googles Well, talks about the difficulties Abigail Garvey encountered when she married and adopted her husband’s last name and became Abigail Wilson. When she applied for a new job, her prospective employers questioned her about her publications because they weren’t able to verify the information when they Googled her married name.
So, when she became pregnant, she and her husband Googled prospective baby names to ensure their child’s name would be unique enough to be found and be distinctive in a sea of similar names.
This article underscores the importance of being found online. The practice of "Googling" someone to see what’s said about them online and to "check them out" is growing in popularity.
How will you show up if someone Googles you?
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.