Q: Is it appropriate to sign up an acquaintance or colleage for an email newsletter with their implied permission?
A: Hi Heather–
The best (and safest) way to
proceed is to request that they go to your website to sign up and opt-in.. As
the problem with spam continues to grow, more and more people are becoming leery
of having anyone email them anything, or even providing their email address to
someone. Sometimes all it takes is for one person to report you as a spammer,
and your entire website can be gone in a flash. Don’t let that happen to
Don’t try and conduct an email marketing campaign from your email
client (Outlook, Outlook Express, Eudora, etc.). If you do, you’ll be quickly
inundated with email of people asking you to change their email address, take
them off the list, etc., and you might exceed the amount of outgoing email that
your ISP permits its customers to send in a day and be labeled a spammer by
If you don’t yet have an email marketing provider, I suggest that
you use something like aWeber.com or GetMoreClientsCart.com or EzineDirector.com
to help you manage your email list (you can read more about these services at www.AskDonnaGunter.com).
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.