I placed my first order from Zappo's about a year ago for a pair of shoes. Yesterday, I got an email from them reminding me of that order and telling me that they still carried this shoe and that they had it in my size in stock. Then, they invited me to order another pair if I really liked this shoe.
I thought that was a brilliant way to follow up with a customer. I don't happen to wear the pair of shoes I ordered from them often, so they're still in great shape. However, at other times I have found myself in situations of having worn down a favorite pair of shoes and wishing I'd bought two pairs because I liked the shoes so much. Unfortunately, in most cases, the shoe is no longer sold and I'm out of luck.
Again, Zappo's has demonstrated exemplary customer service. I didn't feel like the email was pushy or salesly at all. In fact, had my shoes looked worn, I probably would have ordered another pair, as I do like those shoes. Maybe I will order a backup pair, just in case…<g>
How can you apply this follow-up strategy to your own business?
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.