A: Hi Wayne — great question, as this is a big conundrum for many online business owners. Yes, this does make sense, if you can afford it. So many of my clients who are just starting out don't have an extra $500 – $1000 a month or so to hire someone to implement Internet marketing strategies for them. The cost depends on the extent of your marketing strategy, or how many ways you want to drive traffic to your site (PPC, SEO, article marketing, content marketing, blogging, video, authority website, etc.)
The downside to hiring someone without an understanding of the processes is that you set yourself up to be taken advantage of.
So, before hiring someone to help you with your Internet marketing, here's a few things to keep in mind:
1. Are they using automated systems that can easily be integrated into your current marketing practices?
2. How much time will it take to set up systems before the implementation begins?
3. What kinds of reporting do you receive? How is your ROI (Return on Investment) measured?
In terms of hiring someone to help you, I wouldn't hire a college student, as they typically aren't going to know what to do unless you train them. For best results, hiring a small business is more more effective, and in the long run, more cost effective, as they typically have the type of experience you are seeking.
Got an Internet Marketing question? Ask it here: AskDonnaGunter.com.
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.