Q: How can I give out relevant content in my articles without giving away the farm?
A. Great question, Col, and one that I get asked frequently. You’ve only got so much space in an article — typically between 600-800 words. If you think about it, that’s not a great deal of space to tell everything you know about a subject, so then the space limitation becomes a natural barrier to how much you disclose. Secondly, the more specific you can be in an article, as in helping with one particular aspect of a problem, the more helpful you’ll be to your target market. Generally, audiences prefer information that is more narrow and deep (focus on one aspect) rather than broad and shallow (hitting the high points across the board). And, remember that 95% of your target market will still eventually require your help in some fashion, as they’ll be unable to resolve their problem or get where they want to be on their own.
So, don’t worry about giving away the farm. Create articles with quality, relevant content, and soon you’ll be their expert in your field!
Thanks for asking!
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Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.