Q: How can I brand myself on a limited budget?
A: Hi Bob–
You're definitely in the right industry (writing) to help brand yourself pretty easily. Here are the 4 best, most inexpensive ways to become an expert in your industry and thus begin the branding process:
1. Determine what you're best at. Once you determine what you do best, it becomes much easier for your prospects to understand that, as well. Here's an article I've written that will help: 10 Key Questions to Ask to Unlock Your Expertise
2. Develop an authority web site. Content is king online, and providing useful info that helps your target market solve their problems will go far in developing the like, know and trust journey with your prospects. This article will help you: 10 Steps to Creating a Lead-Generating Authority Web Site
3. Create a Unique Selling Proposition for your business that makes you stand out. Being able to succinctly articulate what you do and what makes you different is key in branding. This article will help you: How to Create a Unique Selling Proposition for Your Online Business
4. Begin to share what you know. The quickest way to do this is by writing articles and syndicating them on various article banks across the Internet. I've written a number of articles on the topic of article marketing, but one to get you started: How to Write Articles That Will Increase Traffic to Your Website
OnlineBizU.com's Branding Expert, Samantha Hartley, offers a free online brand assessment, which you can access here:
You might also want to check out our members' only call on Aug. 17th with visibility expert Nancy Marmolejo on the topic, “The Secrets to Success in Any Economy: How Finding Your "Profitable Essence" Can Save Your Business, Restore Your Morale, and Make You the "It" Person in Your Industry”. You can join OnlineBizU.com here to get access to this call.
Got an Internet Marketing question? Ask it here: AskDonnaGunter.com.
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.