When I refer to actionable content, I’m talking about the content that can be easily implemented by the readers that they find informative, relevant, entertaining and unique. One of the best examples of actionable content is “how-to” posts. I find this content to be the easiest to create.
The most important part of creating actionable content is ensuring that you have a plan to follow. You need to know who your audience is, know the keywords you need to use to attract them, decide upon content types and topics, and then plan when and how the content will be created and pushed out to your audience. The most actionable content will be the most meaningful content to your audience, which is why it plays such a central role in your content marketing.
Create Audience Personas: Your audience consists of a specific type of person. You should know their demographics, location, profession, and learning style if you want to craft content that people will act on. If you can create audience personas for each type of content you want to produce, you’ll be able to better create your content.
Know Why You’re Creating the Content: Each piece of content that you create needs to have a reason for being. The reason may be to sell a new product, promote a new service, get more subscribers, or something else entirely. It’s important that you know why you’re creating the content so that you can use the right words to encourage action.
Keep It Simple: The KISS method works for a variety of issues and it’s no different for creating actionable content. Explain jargon to your audience and define terms to them so that there is no confusion about what something means and no mistake about what you want them to do to follow through.
Lay It Out Correctly: How something is laid out depends on how the audience will consume it. Will they be reading the content on a Kindle, in a book, or online? Understand how people read books versus how they read content online. For example, online content needs plenty of white space and other factors that break up the content to make it easier to understand.
Provide Clear Examples: When you tell people how to do something, they’ll respond better than just telling them what to do. It’s the difference between an expert and someone who is just regurgitating information.
Use Visual Cues: Images can evoke feelings as well as help explain more than words can. You can use graphs, memes, infographics, and other types of images to get your point across and inspire your audience to take action.
Answer Burning Questions: Your audience has burning questions that need to be answered. If you’re aware of these questions, not only will your audience feel as if you can read their mind, but they’ll also make you the go-to person when they do have a question that needs to be answered. Discover the questions your audience asks in places they hang out online and offline, and then start producing content to answer the questions.
BONUS -Think Outside the Text Box: When most people think of content creation, their first thought is almost always blog posts or articles. But, there are so many other forms that your content can appear in. You can use videos, infographics, slidecasts, or memes, to name a few. Be innovative and think of new ways to present your information and your audience will be transfixed.
Finally, remember that your job is to create value for your audience. To create a loyal audience, you need to deliver excellent content every time at the right time. By developing a plan of action and strategically planning your content, you can deliver value to your audience every single time.
Imagine if you could wave a magic wand, and you could get your ideal clients LINING UP to work with you. without having to wait months and months for “just that right” prospect to come along. What would you pay to have access to that kind of compelling marketing strategy?
I can help you make that happen. The first step is to visit my online calendar and set up your customized Book Profit Sparker Plan call. After completing some necessary information on this form, you will be sent to my online calendar to schedule your session.
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.