After many months of procrastination, I finally got around to adding a hover ad to my website. A hover ad is a type of pop-up ad that appears in your browser window from the side or top of the screen, or may just slowly float in front of the page you’re viewing, or may suddenly pop in and bounce up and down for a bit. What differentiates a hover ad from traditional pop-up ads is that it’s not blockable by pop-up blockers built into web browsers.
The hover ad is incredibly effective because it brings your primary call to action to visitor’s attention right away and asks that they respond to that call to action. Consequently, you’ll experience a great increase in the number of signups to your list as a result of using this technology. In the time I’ve been using a hover ad, my opt-in rates have doubled over using the traditional opt-in form embedded on my site.
There are a number of software/services offering the hover ad popup technology. I use the one that is included as a part of my service with my email broadcast provider, aWeber.
Here are 11 features of a hover-ad that will help you double (or perhaps triple or quadruple) the opt-ins to your website:
You can view my opt-in page here, with the features described above highlighted or pointed out in the image. or view it live here.
Spend some time in creating an effective hover ad to promote your primary call to action. When you see your opt-ins increase, you’ll wonder why you didn’t choose to use this strategy sooner!
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.