Q: Exactly what do I need to have on my website (including links to blogs etc.) to be able to function as my 95% marketing machine. List the things: autoresponder, PracticePaySolutions, etc. whatever it is.
A: Hi Diane–
Here's what you need on your website to help you get 95% of your clients from Internet marketing:
1. Understanding of your target market. Do you have a target market profile written? If you know to whom you're writing when you create marketing content, marketing becomes so much easier, and members of your target market will readily respond when you write to them, as they will readily identify themselves.
2. Email marketing system. You need to purchase an email marketing service to help you capture the names and email addresses of your visitors in an opt-in box. I use and recommend GetMoreClientsAutoresponder.com.
3. Client attraction device. You need to have an ethical bribe, what I call a client attraction device, that is appealing enough to your target market that they will gladly part with their name and email address to get what it is you're offering.
4. Followup autoresponders. Create 2-5 followup autoresponders that go out over the next few weeks to the prospects who have signed up for your list and offer them more resources that you have available or begin to upsell them to your products and services.
5. Stay-in-touch strategy. In order to keep you top-of-mind with the prospects on your list, you need to "reach out and touch them" regularly via a regular email newsletter (weekly is best) or regular blogging (at least 3 times per week).
6. Free valuable content. Put the articles that you write on your site to help your visitors and prospects realize that you know what you're talking about and are an expert.
7. Traffic generation strategy. I use article marketing and syndicate and publish all the articles I write to GetMoreClientsArticles.com, which helps me drive traffic back to my site.
For more detailed tutorials, downloadable audio, and how-to articles to implement any of these strategies, consider a membership to OnlineBizU.com.
Got an Internet Marketing question? Ask it here: AskDonnaGunter.com.
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.