For small businesses, marketing your business can quickly start to become overwhelming. There are so many opportunities there for you to explore, but just how do you actually go about taking advantage of them and fitting them all into your schedule? Which marketing strategies should you be using, and how do you go about implementing them successfully? What about tracking the results of your campaigns?
Aaugh! It’s enough to make you pull your hair out, isn’t it?
If you are feeling more than a little weighed down and confused by your marketing tasks, you’re certainly not alone. Some studies have revealed some surprising facts that suggest many small business owners are feeling overwhelmed and aren’t achieving the results they would like from their efforts.
So, what can you do about it?
Stop and Regroup
If you feel overwhelmed and confused, the best thing you can do is to stop what you are doing and regroup. It is important to recognize your need to re-set your psyche and then take some time out to refresh your mindset and come back stronger.
Firstly, take a step away from the computer. There comes a time when you are no longer productive and continuing to work is just counterintuitive, so consider going for a walk or finding a quiet spot to meditate for ten minutes. You’ll feel much better for it and will be able to come back to the task with a clearer focus.
In addition, working in short bursts is a great way to maximize your productivity levels and minimize overwhelm. For example, you might do twenty minutes of solid work and then take a short five-minute break. I’ve discovered my ideal work time is thirty minutes, and I set a timer on my phone to help me.
Learn the Basics
In order to prevent overwhelm, it is important to familiarize yourself with the basics of marketing your business. Read up on the subject and then put together a plan of action that can be realistically achieved in your current schedule.
It’s also certainly worth mentioning that many business owners make the mistake of trying to carry out every marketing method under the sun, when they would actually be much better off focusing on two or three strategies that are most effective for their business. The quickest way to overwhelm is trying to do everything!
Do What You Love
The way in which you can decide what will work best for you is to figure out what you enjoy doing. Is it speaking? Writing? Connecting on social media? Talking to prospects via video?
Find a marketing technique that involves what you love to do, and try it out for a minimum of 30 days and re-evaluate. Is it working effectively to meet your goal? Do you enjoy doing it? Have you given it enough time to determine its effectiveness? At this point, decide to continue with this strategy, tweak it a bit, or try a new one, depending on your answers to the above questions.
When you focus on what thing, and you’re implementing in a way that you love or ties into what you do naturally, you’ll find that implanting your marketing comes more easily to do and will be more effective.