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Over the weekend we received a Christmas card from our plumber. It was a lovely card encased in a silver-lined envelope and beautifully embossed with a holiday message and the name of the plumbing company. The customer inside of me said, "Oh, that's nice." and I immediately threw it away. The marketer inside me said, "What a sad waste of a card and postage. They didn't send me a call to action."
What do you hope to accomplish by sending out holiday cards to your customers? Do more than send out a pretty greeting. Don't create a situation like my plumber did where the only thing I did with the card is put it immediately into the trash. Make sending holiday cards worth your time, energy, and money and worthwhile for the customer to open by including a call to action. Here are some examples:
1. enclose a coupon for 15% off the next call or order
2. create a tell-a-friend campaign by enclosing business cards or new customer coupons that the customer can pass along to family and friends
3. offer to do a complimentary inspection
4. send your customer a link to a free report on your website that will help him/her improve something
Get the idea here? What call to action can you take in your holiday card campaign so that your card is saved from the circular bin?
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.