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Marketing via Current Events

We’re all tired of hearing about last week’s elections, or I am, at least..:).  However, a Ben and Jerry’s owner in Sugarland, TX (outside of Houston) has created a cool marketing ploy to literally "clean up" after the election.  Here’s his story, as reported by Ken Hoffman of the Houston Chronicle:

Mike Davis, the owner of Ben & Jerry’s in the Sugar Land Town Square, has a sweet deal.

Anybody who brings a political sign to his store today and Wednesday will get a free ice cream cone.

And it won’t be a small, cheapskate cone, either. You’ll get a regular size, 4-ounce cone — any flavor in the store.

"I’m all for the political process, but I think it’s disgusting the way politicians refuse to pick up their signs after the election," Davis said.

"If politicians won’t obey the law and pick up their signs, it’s worth me giving away ice cream to keep the neighborhood looking good."

How can you think outside the marketing box and piggyback on current events to bring publicity to your business?

About the Author Donna Gunter

Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.

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