Z Media Kit -old

The Ultimate Sales Magnet: How to Use a Book as a Business Card to Generate More Qualified Leads and Turn Prospects Into Clients Without Cold Calling or Advertising

If you are dealing with the constant fear of rejection, lying in bed at night wondering how you’re going to find your next client and sick of potential clients blowing you off and not giving you the time of day, then it sounds like it’s time you were doing something different in your business. Many entrepreneurs and business leaders think that the traditional way of doing business, cold calling and advertising, will fill their client pipeline. While these methods can be effective, you’re about to learn a completely new model for enhancing any business — a new system that is being embraced by small business owners, experts, speakers, consultants, coaches, CEOs, entrepreneurs and business and thought leaders that will showcase you as the #1 “go-to” authority in your industry.

What difference would it make in your business to be perceived as the “go-to” person in your industry and stop the client chase, once and for all? For most who have attained this status, it means: attracting more quality clients who will pay you top dollar for your advice, opening more doors to bigger opportunities, developing multiple streams of income sharing your knowledge with others, being the hunted rather than the hunter and doing business in a way that fits your lifestyle. The biggest benefit of being the “go-to” person in your industry is financial freedom and your biggest problem is saying “no” to clients and opportunities that are not right for you.

In this program, you’ll discover:

•  Why having your own authority book is essential in today’s marketplace
• How to create your own “Ultimate Sales Magnet” that can result in getting 50+ serious sales conversations in less than 30 days
• How to go from hunter to HUNTED by using your book to build an automated marketing system that generates leads 24/7

Potential Questions for this topic:

• How did you get started in this business?
• What's the #1 best way to set yourself apart and above your competition?
• What are the benefits of being the "go-to" person in your industry?
• What is the authority mindset?
• What makes an authority book the "Ultimate Sales Magnet?"
• Why is having your own authority book is essential in today's marketplace?
• How do I determine the topic of my book?
• Is it really possible to create my book in 60 minutes?
• How can someone get more information about you?

Highly Paid Authority: How to Go From Relative Obscurity to The #1 Authority in Your Industry 

There are a number of advantages to being the highly paid authority. Let's begin by defining what an authority is, as there are a number of definitions. To some it's synonymous with being the expert, thought leader, or guru in your industry; the "smartest person in the room;" or people who are the very best at what they do. To others, it's someone people listen to, take notice of, recommend to others, buy more readily from, or someone the media comes to when they want a quote or interview. In my mind, an authority is someone who knows enough to help their customers and prospects with a particular problem and is willing to share that knowledge. I like to think of this as being an educator and advocate for your clients. Wouldn't you find it easier to talk about yourself as an educator and advocate for your clients, rather than the expert?

Potential Questions For This Topic:

• What is an authority?
• What are the advantages to being an authority?
• Can anyone become an authority?
• What's the #1 best way to become the outstanding authority in your industry?
• What about those people who say, "My business is found on the first page of Google. Isn't that good enough to make me an authority?"
• What are the building blocks of establishing your authority?
• What is an authority platform? Why is it necessary?
• What are some ways you can build your authority platform?
• What are 5 effective ways to amplify your authority?
• How can people find out more about you?