7 Steps to Use Client Video Testimonials to Amplify Your Authority

Video testimonials from clients are a powerful way to add credibility to your business. Written testimonials are nice, as well, but with video now taking center stage in online marketing, your visitors would prefer to see and hear your client testimonials. Given that so many people have either webcams or smart phones with video capability […]

Top 10 Marketing Podcasts That Will Make You a Better Marketer in 2017

Marketing is a very big topic. There are all types of marketing from online to offline from video to content and more. There is so much to learn that a good way to digest all of it is via listening to podcasts. Podcasts are a great way to get the information while you’re doing other […]

Top 7 Reasons Why Your Email List Isn’t Growing

Top 7 Reasons Why Your Email List Isn't Growing

“Why isn’t my email marketing list growing?” is a very common question I hear from clients.  When you start your list, sign ups are great and your list grows rapidly.  However, in a few months you hit a wall and experience a big slump in growth.  Not to fear — this is quite normal!  Typically, […]

Video Marketing Tips: Get More Clients with Screencast Videos

Video Marketing Tips: How Introverts Can Get More Clients Online with Screencast Videos

Even though videos are one of the hottest Internet marketing strategies today and video marketing tips can be found everywhere, I have been very slow to jump on the video marketing bandwagon. Why?  Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies […]

How to Leverage Your Expertise Into Multiple Income Streams

How to Leverage Your Expertise Into Multiple Income Streams

Putting all of your eggs into one basket in your business is never a good idea when trying to leverage your expertise.   Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service.  […]