Q: How can I harness the power of social networking sites such as Facebook to generate new clients for my wedding photography business?
A: Hi Paul–
Because most of your clientele will be geographically close to you (local), you'll need to use social networking in a little different way the rest of my clients do, where they are marketing globally, rather than locally.
I'm not that well-versed on using social networking for local business marketing, so I'm going to refer you to other sites that have covered this topic in more detail.
1. Create a Facebook page. You can do so here: https://www.facebook.com/pages/create.php Here's a tutorial from Facebook on how to create this page: https://www.facebook.com/advertising/?pages and an independent tutorial here: https://www.squidoo.com/facebookpage
On your page, hold contests, give away coupons, and encourage interaction among your followers.
2. Social networking for local business
Below are some articles authored by others that will help you create your social networking strategy for local business marketing:
Here's another one for using the geo search features of social media to find prospects in your geographic area, 8 Social Media Sites for Local Networking.
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Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.