Ready to Give Up the Client Chase and Discover a Proven System for Getting Clients to View You
as the Trusted Local Celebrity™ in Your Industry?
If you have been in business for awhile, you know that the business cycle seems to ebb and flow. You’re either flooded with clients or you’re facing a client drought.
Your business doesn’t have to run that way. What difference would it make to you if you became the Trusted Local Celebrity™ and you could completely stop the client chase?
My name is Donna Gunter . I’m glad you have discovered me! I’ve developed this website for coaches, consultants and independent service professionals (like you) who are ready to get paid what you deserve by using authority positioning to establish yourself as the Trusted Local Celebrity™ in your industry.
What is a Local Celebrity? Merriam-Webster defines it as “someone whom everyone in the area knows or recognizes.” I tweaked the term a bit to Trusted Local Celebrity™ because it doesn’t help if you’re recognized for all the wrong reasons. Being recognized as someone people trust is more important to help you grow your business.
Please don’t misinterpret my use of the word “celebrity.” Trust me, as a card-carrying introvert, the last thing I want is the paparazzi circling my driveway every time I leave my home or having to appear on local television at every opportunity (although that local coverage is GREAT for business). I’m not fond of being the center of attention at all. However, if you’re out and about and people come up to you and say, “Oh, I recognize you! You’re Dr. Sattler, that chiropractor who advertises on Channel 4. I’ve been meaning to request a copy of your book that you mention in the ad,” then you’ve become a Trusted Local Celebrity™. I’m really referring to recognition in small doses to help you build your business. although you can take it to a larger scale if you’re an extrovert!
I have experienced this when I go to conferences. When I walk into a room, people come up to me and say, “Oh, you’re Donna Gunter! I’m on your email list! I just attended your webinar!” And then they’ll start a conversation with me about something I’ve written or some training I’ve done, and it takes me a few moments to catch up with what they’re talking about. It’s very low-key — no flash bulbs, no red carpet – just simple recognition for the education and advocacy I’ve been putting forth in my marketing.
What led me to create this system? I’m an introvert at heart (INFP on the Myers-Briggs scale) and I HATE to market myself. However, what I discovered is that marketing becomes very easy when you are an educator and advocate for your clients. My Trusted Local Celebrity™ System is completely built around the concept of education-based marketing.
What happens when you build a business as the Trusted Local Celebrity™?
- You build rapport with your target market.
- You establish your authority online in your field/industry.
- You become the top-of-mind authority that your target market hires when they’re ready to solve the kind of problem you can help them solve
- Your marketing becomes authentic when you’re an educator and advocate for your clients and reflects your values and personality, without having to resort to slick salesmanship or hype.
- Clients are naturally drawn to you because you have established trust and credibility with them.
- Your prospect-to-client conversion rate accelerates exponentially.
- You attract a higher class of client who is eager to pay you what you’re worth
- You build a thriving business.
To get you off on the right foot, I suggest that you take 2 simple steps:
1. Start by grabbing your free gift, Explode Your Business as an Industry Influencer, by completing the opt-in form below. When you request it, you’ll also get a complimentary subscription to my Authority Factor ezine, which is a unique, totally free publication for increasing your online visibility and leveraging and profiting from your authority. Every Thursday you’ll receive a quick action item, along with a great tool I’m using to increase my authority reach. And did I mention it’s free?
2. Bookmark this site and click here to read my latest blog posts filled with juicy training tips and inspiration. You’ll have access to the strategies, expertise and insight that come with over 15 years of experience and the sizable investment that I have made in getting training and mentoring from success business owners.
3. I’m a guest host for Business Innovators Radio. You can hear my episodes here.
Here’s to your success in becoming the Trusted Local Celebrity™!