When you are constructing a site, one thing to do which is essential for building keywords, use Google Analytics on your website. It’s definitely something you need to go study, it’s just 101. The next thing you need to do is set up goal tracking. Most people don’t set up goal tracking in Google Analytics. It’s quite easy to do. You just put a little bit of code on whatever your conversion page is. Most internet marketing reviews will tell you to use this strategy or technique.
Fundamentally you then get Analytics to be in a position to tell what keywords are driving visitors to your internet site and what keywords are changing. Once you know what keywords are converting, then you can do stuff like, ok perhaps I go after the PPC market because I know that keyword is going to convert for me and the higher the traffic I’ll get to my website with that keyword, the better.
When you use Google Analytics you can jump in the back end and can have a look at what keywords people are already using to find you. That’s another way to continue to mine your own data. You want to try and identify quick and easy wins. I’m all about going for ones you are already getting some good traffic to, but it may not be in position number 1. It might only require you to build a few more back links to that and it’ll push you up to number 1.
The difference in traffic between position number three or position number five and position number one is a factor of 5 or 6. I don’t know the precise statistical data, but you’ll get so very much more traffic being number 1. If you are already getting traffic from a key word and it is not in position number 1 but it’s on page number one, I’d go after that keyword first. So that is why you want to use Google Analytics. After you install Google Analytics, you can start to identify what keywords are driving traffic and where they are ranking. These are really SEO basics you will need to understand early on.
With e commerce, here’s a chilled thing I did with Planet 13, an e commerce site. What I did, very early on I spoke to the Web guy and the search area is a thing we installed, and in the backend, when anyone types a search in, it’s logging that keyword. So I know what keywords folk are searching for on this site. It is not necessarily how they found the internet site, this is what they are looking once they are here.
This is gold for us, so much so that I thought I’d get even more tough. I then started to take that information and feed it back to the site. What you may have are top bands that mechanically update primarily based on what is hot.
If a band is touring, we are so on the cutting edge to know what’s happening in the scene, based on what kids are searching for. People come to this website and some of these bands will pop up, like All Time Low, and Escape the Fate and you will say, why are they popping up now? You might not have realized, but they have just brought out a new album, they’ve just started touring, they’ve done whatever.
Feeding this info back into it, essentially it takes all the data that’s getting fed into the search bar, then it analyzes what is the most searched in the last month and then it feeds that into those top bands. Then you scroll down to Our Featured Products and it then picks six of the top featured bands and then selects a random product from that keyword.
Basically, this is what’s hot, this is what kids are looking for, and then we’re feeding it back to them. That’s just the idea of using your own data and then funneling it back in. For those of you who are doing e commerce, I just gave you an absolute nugget and you may not have even realized it. That was a big one for us.
Did we see sales from doing something like that? Because we’re doing so much, we’re throwing a lot against the wall, you see some people and they’ll say, I just made this slight tweak on my page and look how much better I’m doing in the rankings. But if you’re doing all these other things, there is no real way for you to isolate what’s causing the increase. At the point in time that we were doing that, we were doing a whole lot of on page SEO, we were doing off page SEO, we were adding new products, there were so many different factors there. It would be too hard for me to isolate. Often it is best that you start by studying some SEO training DVDs.
That related though, just by understanding our market, there is so much value in that. All these you can find out when you use Google Analytics today.
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.