How easily do your customers understand how (and why) to do business with you? If you feel misunderstood, perhaps it’s your writing that’s getting in the way. The average American adult has an 8th to 9th grade reading level, but many materials online are written for higher grade levels. What’s an online business owner to do? Marcia Yudkin, https://www.yudkin.com suggests increasing the readability of your materials by incorporating the following strategies into your writing:
* Shorter sentences, with simpler sentence structure
* Fewer multisyllabic words
* Less jargon
* Shorter paragraphs
* Subheads and bullet points, when appropriate
* Easy-to-find summaries
To help you determine the readability of your information, check out the Writing Sample Analyzer, found at https://resources.aellalei.com/tools/writer/sample.php#flesch.
I just checked an article I wrote recently and found it to be at the 8th – 9th grade level, with longer, harder-to-understand sentences. Guilty as charged…I’ll have to blame my complex sentence structure on my 7th grade Language Arts teacher, Mr. Eberlan..LOL. Old habits die hard!
Best-selling author Donna Gunter works with successful business owners who are experts in their fields and established in their industry and are seeking a way to stand out from their competitors. Using her Ideal Clients on Autopilot System©, she helps them determine the exact strategies to generate more qualified leads and better-paying clients with automated systems. This proven system makes all their marketing easier and more effective and they find themselves positioned as the only choice for their clients.